Shot Lists & Production Planning
Make the shot day
do more work.
Production planning turns a creative concept into a practical sequence of shots, assets, locations, props, styling and delivery requirements.
Know what must be captured before the day begins.
Must-Have Shots
Separate required campaign assets from nice-to-have extras so the essentials are protected first.
Sequence
Group setups logically by location, styling, product state, lighting or format to reduce wasted resets.
Production Needs
Identify wardrobe, props, backgrounds, equipment, product quantities and any location requirements.
Versions
Plan alternate hooks, crops, orientations and CTA variants while the production setup is already active.
Protect the deliverables before chasing extras.
A clear shot list keeps production efficient while still leaving room for spontaneous creative opportunities.
Prep. Capture. Verify.
Confirm product, location, wardrobe, props, shot order and mandatory messaging.
Work through priority assets first, then alternate versions and optional creative.
Check the must-have list before the setup changes or the location wraps.
Send the asset requirements.
Include deliverables, formats, product, locations, wardrobe, props, mandatory shots, timing and usage.