Creator Deliverables Guide
Define the output.
Then build the creative.
Clear deliverables prevent vague expectations. This guide outlines common creator content formats and the details brands should define before production begins.
Specify the asset, not just “content.”
Reels & Short-Form Video
Vertical social video built around an agreed concept, hook, duration, CTA and platform destination.
UGC Video
Brand-ready creator content designed for brand-owned channels or paid media rather than creator posting alone.
Still Photography
Edited lifestyle, product or campaign images delivered in defined orientations, crops and resolutions.
Stories
Story frames can include talking points, product demos, links, tags or sequencing requirements.
Modeling Content
Fashion, activewear, beauty or lifestyle imagery created around the brand’s styling and campaign needs.
Product Photography
Product-forward images or clips created for e-commerce, launch support, social or campaign assets.
One “video” can mean ten different things.
Production gets smoother when format requirements are decided before the shoot.
More versions = more deliverables.
The primary agreed version built to the approved brief.
Additional hooks, CTAs, cuts, aspect ratios or edits should be identified in the scope.
Raw footage or source files are not automatically included and should be requested up front.
Send the brief.
Include the formats, quantities, platform, timing and intended usage.